PROBLEMS OF LEGAL REGULATION OF PAYMENTS IN THE FIELD OF ELECTRONIC COMMERCE

Abstract

The article provides a comprehensive analysis of the current regulatory framework in Ukraine governing electronic payment transactions, considering global trends, technological innovations, and challenges related to cybersecurity, personal data protection, and the international integration of legal standards. Particular attention is given to identifying key gaps and contradictions in national legislation that hinder the effective functioning of payment systems in the digital environment, as well as to analyzing the mechanisms of legal protection for participants in the e-commerce market. The impact of the COVID-19 pandemic and ongoing military actions on the development of electronic payments in Ukraine is emphasized, highlighting the urgent need for prompt improvement of regulatory approaches.

The author’s approach consists of a comprehensive integration of the theoretical foundations of financial law, practical recommendations for the protection of cyberspace, and international law. This combined perspective enables the formation of a conceptual basis for the modernization of legislation, taking into account the principles of technological neutrality, flexibility, and the protection of the rights of all economic entities. Several specific recommendations are proposed, with priority given to the creation of a single specialized regulatory act, the harmonization of domestic legislation with European and global standards, the improvement of user identification and authentication systems, and the development of effective mechanisms for resolving disputes in the field of electronic payments.

The results of the study have significant theoretical and practical potential and can serve both as a methodological basis for further academic inquiry and as a strategy for legislative policy aimed at ensuring the stable, secure, and innovative development of e-commerce in Ukraine. At the same time, the article stresses the importance of combining legal reforms with technological innovations, thereby creating conditions for building a competitive financial ecosystem and accelerating Ukraine’s integration into the global digital market.