ETHICAL AND LEGAL ASPECTS OF PERSONAL DATA DISSEMINATION IN THE CONTEXT OF GLOBALISATION

Abstract

The article is dedicated to a comprehensive analysis of the ethical and legal aspects of personal data processing in the globalized world, particularly in the context of international cooperation. The article emphasizes that personal data protection is becoming a priority in today’s information society, where processing large volumes of data is the foundation for the development of digital technologies. It is noted that the General Data Protection Regulation (GDPR) serves as a leading standard, ensuring transparency, security, and accountability in data processing not only within the European Union but also beyond its borders. The article points out significant differences in privacy protection approaches between the EU and the USA, particularly highlighting the drawbacks associated with the absence of a unified federal law in the United States, which complicates the unification of international data protection approaches. Ethical challenges related to data collection are also discussed, especially the importance of informed consent, equal access to technology, and the use of large data sets for scientific and medical research. The article stresses that modern challenges in the digital environment, such as cybercrime and digital inequality, require the adaptation of international legislation to ensure legal and technological harmony. It specifically emphasizes the importance of maintaining a balance between legal, ethical, moral, and technological aspects in protecting human rights in the digital age. The article also highlights the need for creating international regulatory approaches that can effectively respond to dynamic changes in personal data processing and ensure transparency and fairness in the digital environment.