Prognosis of changes and the raise of effectiveness level in the work of the heads of secondary schools through the use of means of psychological influence

Abstract

This article generalizes scientifi cally theoretical knowledge about management and its peculiarities, represents psychological mechanisms which an administrator uses to infl uence the staff, discovers the essence of psychological infl uence and its role in management activity, reveals the results of theoretical and empiric investigation of the means of psychological infl uence as an inseparable part of administrator’s psychological competence. It shows the peculiarities of usage of the most effective and widely used means of psychological infl uence applied in management activity of the secondary school principal. An effective management is not possible without the use of psychological mechanisms of infl uence. They are inseparable and the most important factors in the structure of an administrative work. The problem of influence of a manager on the staff is now very relevant, for management is an interaction between those who directs and those who are directed. That is why it is evident that in the process of interaction different forms of infl uence take place constantly. It is important that the infl uence should be conscious
and purposeful. For the effective infl uence on the activity of the staff a contemporary manager should have a profound understanding of the psychological bases of management, the ability to provide conditions which stimulate an effective collective work in an organization. There are a lot of different classifi cations of the means of psychological infl uence. In this article we presented our own model of classifi cation of the means of psychological infl uence according to the aim and environment of use. The results of theoretic and empiric investigation show that regardless of the age, social status and education differences the most effective means of psychological influence tend to be persuasion, suggestion, infection, commitment and request.